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Brand Re-Imagination
Stemming from my passion for food art and advertising, this project reimagines Big Cherry through vintage and contemporary design, highlighting its craftsmanship and heritage. Developed experimentally and independently for a USC marketing course.
Campaign Design
Comprehensive campaign pitch decks and brand asset mockups crafted for presentation to the founder and executives of Date Better Snacks, an artisanal, better-for-you snack brand, in collaboration with Trojan Marketing Group.
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Campaign Design
Product graphic conceptualizations for three Dove fragrances under two brand categories, during my internship at Unilever.
Brand Identity
Crafting brand identity for Im'peccable Chicken—a disruptive CPG snack startup— through digital design, creative photography, packaging, and related visuals. Creating decks and visual assets for upcoming Shark Tank pitch.
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Merchandise Design
Trojan Marketing Group is the University of Southern California's full-service, pro-bono marketing agency, crafting campaigns for businesses and organizations throughout Los Angeles.
Graphic Design
Innovative Design at USC is a student-run creative agency specializing in graphic design, photography, and web services, part of a chapter network at UCLA and UC Berkeley.
Promotional Videos
Edited video compilations to promote Family Business Society’s bi-annual gala events, The media captured the event's atmosphere and effectively drove engagement on social media.
Brand Identity
Family Business Society is the University of Southern California's premier organization of next-generation family business leaders and entrepreneurs from over 50 industries and 30 countries, organizing social and professional development events in LA.
Digital Art
Independent experimental project for USC friends who were unable to find decorative stickers that combined their school spirit with their style. Inspired by USC's strong sense of community and its role as a second home to me, I created simple yet unique sticker set.
Digital Art & Card Design
Personalized birthday card set for my dad's birthday, consisting of a digitally hand-drawn childhood photograph as a tribute to his consistent support for my art journey since a young age.
